Silverpop Markets to Millions with 3PAR

3PAR is excited to have recently added Silverpop—the leading email marketing solutions, strategies and services provider with the number-one rated product for dynamic email marketing campaigns—to the list of 3PAR customers using Utility Storage to serve more with less.

To remain successful in the competitive email delivery services market, Silverpop has continued investing in leading IT technologies that enable business growth. "3PAR enables us to keep our services extremely competitive and cost-effective," said Jerry Porter, VP of Production and Operations at Silverpop.

The online marketer continually collects vast amounts of data as they archive and track the content for all email correspondence—including statistics relating to every link a recipient has ever clicked.

3PAR's massively parallel architecture with mixed-workload support has enabled Silverpop to:

• Reduce the time spent on storage administration by 80%
• Significantly enhance campaign service levels
• Eliminate worries over unpredictable peak load times
• Complete routine administrative jobs while serving production workloads
• Perform a 2.4-terabyte backup with a single InServ® Storage Server in less than four hours without performance impact—a task that previously required two arrays and 22 hours to complete!

Silverpop also takes advantage of the flexible tiered-storage environment offered by 3PAR Utility Storage to save time and money. By automatically "aging" campaign data as demand diminishes, campaign data that starts out its data lifecycle on higher-performing Fibre Channel drives is later transitioned over to more economical Nearline drives on the same system. 3PAR Utility Storage makes this possible through a highly automated environment, virtually eliminating planning and configuration efforts while maximizing cost efficiency.

For more information: Press Release »

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