BUCKING THE POPULAR TREND

As a company, 3PAR is a contrarian—which is precisely why we are growing rapidly. We have taken an opposing stance to prevailing popular trends by delivering what other companies are afraid to promise.

As the market leader, EMC should stand for "End My Complexity," but obviously it doesn't. EMC and other "group-think" vendors continue to deliver solutions comprised of a complex goulash of hardware and software, accompanied by an expensive helping of professional services. While claiming to insulate users from complexity, they really just hide the ugliness under a layer of gravy—an embarrassingly obvious ploy to create extra gross margin at your expense.

Masking complexity is not the same as delivering simplicity. Masks never fit perfectly. All the ugliness eventually spills out, and customers are left to clean up the mess at their own cost.

Being contrarians, we believe that you want truly simple and efficient storage solutions. 3PAR delivers them. Our Utility Storage platform is a simple, efficient and scalable tiered-storage platform for utility computing that lets you achieve more with less.

Utility Storage is a uniquely more valuable architecture in comparison with traditional cache-centric and dual-controller arrays. Its scalability comes from a modular, tightly-coupled and clustered controller design implemented over a low-latency, full-mesh backplane. Its simplicity comes from the support of autonomic and distributed volume management across its storage controllers, offering single-system manageability. And its efficiency stems from a sophisticated implementation of fine-grain virtualization. With a contrarian philosophy, this architecture offers direct access and control over the physical resources and geometry of the system, rather than the “blind” LUN-level volume management approach associated with complex and brittle (but heavily marketed) SAN-based virtualization solutions.

3PAR delivers what you need without the traditional trade-offs: simple provisioning without pre-planning; maximum utilization without effort; flexible data sharing without copies; rapid application and disaster recovery without high cost; and quality of service optimization without data classification. With 3PAR, performance optimization is automatic and simple resource management is built-in.

We believe that any solution that requires paid professional services to deploy and configure is too complex. We believe that any storage system that is heavily dependent on the presence of hundreds of highly trained customer service professionals is deeply flawed. Ours is the only storage company that wants to sell you fewer disks.

So, yes, 3PAR is a contrarian. Read this issue of Plugged In to find out how successful our approach has been!

Sincerely,

David Scott
President and CEO