3PAR Marketing Services Customers

AGI Media, a wholly owned subsidiary of MeadWestvaco Corporation, is a supplier of packaging and packaging labels and inserts for CD-format music and DVD-format movies and interactive computer games. AGI Media's customers include: Universal Music Group, BMG Entertainment, EMI Group plc, Sony Music Entertainment, AOL-Time Warner, and 20th Century Fox. Since deploying 3PAR Utility Storage solution, AGI Media has increased capacity utilization to 80%, eliminated the need for SAN switching, and gained the ability to provision storage almost instantly.

For us, 3PAR represents game-changing technology. Since implementing a 3PAR Utility Storage solution, we've increased storage utilization to 80%, eliminated the requirement for SAN switching, and can provision 'perfect' storage within 10 seconds.

-Gareth Eynon
EDT Infrastructure Manager, AGI Media

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The Allant Group is a marketing optimization solution provider that leverages powerful data assets, applications, and highly skilled professionals to maximize marketing spend productivity for their clients. After conducting in-house evaluations of two other major storage suppliers' systems, Allant decided on the 3PAR InServ S800 Storage Server with 17 terabytes of capacity. Allant also purchased the 3PAR InForm Operating System for simplified virtualization capabilities and 3PAR Virtual Copy for advanced snapshot functionality. Since deploying their new storage system, Allant has moved all data from its legacy systems onto the 3PAR array, dramatically simplifying their IT operations.

3PAR enables us to be more efficient and more responsive at the same time. That is good for our customers, and it gives us a competitive advantage. Other vendors' storage solutions that we evaluated required complex additional applications or appliances. 3PAR was the obvious solution to simplify our storage services.

-Bob Hroma
Director of IT, Allant

Claria Corporation is a leader in online behavioral marketing, serving tens of millions of consumers and more than 1000 advertisers including Yahoo!, Dell, Travelocity.com, and Sprint. Claria publishes advertising messages for top-tier companies and agencies to tens of millions of consumers. Claria chose 3PAR to improve agility and reduce costs in their Solaris environment. In addition, with 3PAR Remote Copy, Claria was able to implement simple and affordable coast-to-coast disaster recovery replication.

3PAR Utility Storage technology allows us to flexibly manage our Solaris environment with significant cost reduction and quicker deployments. Additionally, we have used 3PAR in implementing disaster recovery replication coast-to-coast with simplicity and low cost.

-Oswald D'Sa
VP-Technical Operations/CIO, Claria Corporation

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A 3PAR "Think Thin. Think Green." award recipient, Edelman is the world's largest independent public relations firm. Recognized by 3PAR as a leading user of Thin Provisioning, Edelman is significantly reducing costs and annual energy consumption with the efficient thin technologies offered with 3PAR Utility Storage. Edelman, combined with two other leading 3PAR Thin Provisioning users, saves approximately one-quarter million kilowatt hours of energy on an annual basis—eliminating the output of nearly 400,000 lbs. of C02 emissions each year. To recognize these leading organizations and their use of Thin Provisioning, 3PAR awarded three customers—IAC, CACI, and Edelman—with the "Think Thin. Think Green." award in 2007. As part of the award recognition, 3PAR purchased $3,000 in carbon offsets on behalf of each winner through TerraPass, the leading retailer of greenhouse gas reduction programs in the US.

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ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand, one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. ExactTarget's software powers permission-based email communications for thousands of organizations including: Expedia.com, USA TODAY, The Home Depot, Liberty Mutual Group, and Wellpoint, Inc. ExactTarget selected 3PAR InServ Storage Servers to support mission-critical Microsoft® SQL-based application services and permission-based, custom email delivery and tracking services. ExactTarget also chose 3PAR Thin Provisioning and 3PAR Dynamic Optimization based on their combined ability to improve capacity utilization over the data lifecycle.

We chose 3PAR for its industry-leading thin, non-disruptive data lifecycle management and, as a result of the platform's simplicity of operations, we've already demonstrated a 75% reduction in storage administration effort. We believe that our decision to invest in the 3PAR platform will cut our capacity and array purchase requirements by at least 50% as compared to other systems.

-Jim Saricos
Director of Data and Performance Management, ExactTarget

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GrayHair Software is a service provider to leading consumer credit issuers, publishers, and insurers. Through the real-time tracking of inbound and outbound mail across the United States, GrayHair allows customers to cut transaction costs, increase marketing effectiveness, and plan cash flows. By selecting 3PAR Utility Storage to simplify its high-performance, high-growth data infrastructure, GrayHair can now service its clients faster, more reliably, and at reduced cost. With 3PAR, GrayHair has also experienced a ten-fold improvement in database performance. According to GrayHair, its prior HP-based storage environment required "constant manipulation" and consumed 30% of it's IT resources. GrayHair now spends "zero time" managing its storage to maintain service levels.

With 3PAR, it's been set it and forget it. We no longer have to struggle with our storage in order to run our business, a service that helps our customers save millions of dollars a month.

-Cameron Bellamy
President and CEO, GrayHair Software

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Research International, a world leader in qualitative and quantitative customer research, estimates that they have cut their online storage infrastructure and administration by 80% with 3PAR Utility Storage. This London-based firm adopted 3PAR Utility Storage to consolidate mission-critical Web-based data collection services worldwide. Meeting its need for a simple, shared storage environment, Research International consolidated and connected over a dozen servers to a single InServ Storage Server configured with 32 host ports. This saved the company not only the investment in a switched SAN environment, but also the training, expense, and ongoing management that result from layers of heterogeneous hardware and software. 3PAR Thin Provisioning has also improved capacity utilization for multiple applications, cutting up to 80% of the capacity that would have otherwise been purchased.

The InServ Storage Server is ridiculously simple to provision and manage. With minimal training or expertise in enterprise storage, we can perform complex reconfigurations in ten minutes. With 3PAR we've achieved our goal of flexible, enterprise-class storage without the burden of enterprise-class storage administration.

-John Wedderburn
Technical Architect for Enterprise Infrastructure, Research International

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Silverpop is the leader in dynamic email marketing campaigns, ranked by Jupiter Research as the email service provider with the highest overall value for emailers with lists of over 150,000 recipients. Silverpop selected 3PAR Utility Storage with Dynamic Optimization to track and archive its mission-critical opt-in email campaigns. They selected two InServ S400 Storage Servers to support multiple Oracle® databases as well as custom applications across dozens of Solaris and Linux servers.

3PAR's tiered-storage approach allows us to support multiple service levels simultaneously for a fraction of the cost of competing solutions.

-Jerry Porter
VP of Production Operations, Silverpop